In just two months, the 2019 World Barista Championship and World Brewers Cup will take place in Boston, USA at the Specialty Coffee Association’s annual Specialty Coffee Expo. These competitions together will make up the 2019 Boston World Coffee Championships, and kick off the 2019 championship season. In 2019, you’ll see these events get referred to more formally as the World Coffee Championships (WCC), with the other main event of the year being the 2019 Berlin World Coffee Championships, featuring the World Latte Art, Coffee In Good Spirits, and Cup Tasters Championships, and the Cezve/Ibrik Championship. We’re excited to start sharing this new, more cohesive name and identity for all of the World Coffee Championships, and each of the global cities they are hosted in each year.
In 2018 many of the competitions headed to Belo Horizonte, Brazil for an event we dubbed at the time the “Brazil World Coffee Championships,” working in partnership with host-show Brazil International Coffee Week. This terminology in Brazil felt like something of a formalization of what was already a name many people used colloquially for these championships. 2018 was also a year of substantial reinvestment, work, and guidance across all the competitions from many industry volunteers on the Events Advisory Council and the competition Rules and Regulations committees, including a renewed core mission focused on holistically supporting and growing each of the individual world championships, and the worlds of coffee competition that surround them at local, national body, and regional levels.
To better support this mission, a new World Coffee Championships logo has been created, drawing on input from volunteer leadership, past competitors, and staff to create a logomark that conveys the global celebrations of coffee excellence that are the World Coffee Championships.
You can expect to see more of the World Coffee Championships logo in the coming months, as we roll out 2019 Boston WCC and Berlin WCC content. Last week, we announced that in 2020 the World Barista Championship and World Brewers Cup will take place at the 2020 Melbourne World Coffee Championships. This week we’ll start recognizing all of the competitors in the 2019 Boston World Coffee Championships across our social media, and we’re excited to share more, including looks at merchandise, soon.