Project Description

Elisabet Sereno

Licensed Arabica Q Grader
Coffee & Tea Specialist, Authorized SCA Trainer and Consultant Co-Founder of La Marzocco Spain, SL
Founder of Coffee People Barcelona
Co-Founder SCA Spanish Chapter

SCAE Spain National Coordinator 2014-2016

WBC Certified Sensory Judge from 2009-2020

Authorized SCAE Trainer since 2006
SCAE Coffee Diploma #105

SCA Trainer and Certifier for Green Coffee, Barista, Brewing, Roasting & Sensory Skills

Cup of Excellence International Judge in 2006 and 2007
Ambassador International Coffee Woman Association 2016

Between 1996 and July 2009, she was Coffee Expert at Sara Lee, looking after quality monitoring, new product development for coffee and tea, and the development of coffee and tea training programs. She was also a part of Sara Lee Barista Network and Train the Trainers.

Since 2006 Sara has been involved in the organization of Spanish Barista Championship. Judging at the World Latte Art and World Coffee in Good Spirits Championship since 2007, Sara has also assisted as a Sensory and Head Judge in several European countries.

In 2009 Sara became a WCE Certified Judge for the World Barista, World Latte Art, and World Coffee in Good Spirits Championships. She has maintained her certification for the World Barista Championship to this day, and has been judging at the Cezve/Ibrik Championship since 2013.

Between 2010 and 2013, Sara was Director of Barista Academy in Barcelona.

In 2013, Sara founded Coffee People Barcelona, providing training and consultancy services for companies such as Jacobs Douwe Egberts, DeLonghi, Tchibo. Coffee People Barcelon also acted as the importer and distributor of La Marzocco machines in Spain and Portugal.

In October 2014 True Artisan Café was founded in Barcelona. A project in partnership with La Marzocco where the growing barista and coffee roasters community could meet. I actively promoted and hosted events where guest roasters showcased their coffees in our Café and a Showroom for La Marzocco machines.

Sara has been fully dedicated to SCA Trainings in Spain and abroad since 2018.