Cynthia Chang Ludviksen
Cynthia Chang Ludviksen was born in Keelung, Taiwan and raised in the Mid-West of the United States. Her start in the coffee industry began with a position as a barista 1993, soon after, her fascination with the coffee industry grew into a passionate hobby and dedicated career. In 1998, she joined Counter Culture Coffee, where she further developed her interests and focus in sustainable coffee, business management, education, and specialty coffee promotion. Cynthia has dedicated a number of volunteer hours on projects with the Specialty Coffee Association of America (SCAA), serving at times as an instructor and committee member. She became the Regional Coordinator of the Americas for the World Barista Championship (WBC) in 2005 and joined the organization’s board of directors in 2007. Cynthia was appointed as the Executive Director of the WBC in 2009, and later, Managing Director or World Coffee Events (WCE) in 2011.
Director of Business Development
Laura Lee was born and raised in Southern California. She graduated with a B.A. in English Literature from UC Berkeley in 2006. She has since then been working in event planning and business development. Most recently, Laura worked as Director of Business Development for the Specialty Coffee Association of America (SCAA). She is the primary contact for all sponsorship, advertising and event promotional materials.
Laura has never met a stranger and can talk about any number of subjects at great length. She enjoys a nice long marathon to pass the time and thrives on relationship building.
Falling into a cafe job kept Connor both caffeinated and a little distracted in the final days of his Bachelor of Commerce at University College Dublin. Spending the last number of years working in various speciality cafés in Dublin, Connor is excited to be embracing his love of a well organised calendar by joining the team at WCE.
Veronica Chou 周詩盈
Events Creative Director
Amy Ball was born and raised in various cities throughout southern and central California. After graduating with a degree in English Literature from the University of Washington, Amy spent a year living in Hawaii, where she began her career in coffee. She returned to Los Angeles, and spent thirteen years with Starbucks, working her way up from barista to district manager. The last five years of that career were spent leading a district of twelve stores and developing store managers. She was the designated Community Lead and “Fun Boss” for the region. Most recently, Amy has transitioned into a career of project management and writing. She has penned two films, two pilots and a novel. She is thrilled to be working with WCE and excited to help coordinate programs. She is an avid reader, and a lover of the outdoors. When she’s not reading, you can find Amy climbing up a rock face, hiking up a mountain or snowboarding.
Kyonghee grew up in Seoul, Korea and got her Bachelor’s degree in Economics at Hanyang University. She relocated to the US in 2008 and started her career in coffee, which was her biggest hobby when she worked in the financial industry as a marketing manager in Korea. While working at Samsung Fire & Marine Insurance, she gave a workshop presentation about the Coffee RTD market. She started writing about specialty coffee as a freelance writer in the US. Her articles based on her firsthand experience not only made them interesting to readers, but also led her to develop career in specialty coffee. She became a certified Q grader in 2010. She became fascinated with coffee roasting when interviewing the roast master of Wrecking Ball Coffee Roasters; that led her to become a quality control manager and roaster at the company. She has been an active volunteer at SCAA and WCE events for many years as a judge, stage manager, committee member, and WCE Rep. In 2014, she joined WCE as Events Coordinator and has been enjoying her jetsetting to the global coffee community.
Irene was born and raised in Milan, Italy. She studied in PR and also earned a MSc in Marketing Management. After working in marketing in Milan, Chicago, and Singapore she realized she wanted to focus on events. After experience with a coffee espresso manufacturer she began a MA in International Events Management and relocated to London where she began to collaborate with WCE, first as volunteer coordinator and then as events coordinator. Irene is curious by nature and enjoys reading and exploring the world.
Nathan was born and raised in a little farm town situated in the thumb of Michigan. Fast forward to a career of music, Nathan fell in love with coffee while he was touring with Ringling Bros. and Barnum and Bailey as a trumpet player. In his spare time, you would find him searching out every cafe he could find via the back of his trusty motorcycle and thus, 6 years and 600 cafes later, a passion and a podcast turned into roasting in an RV and brewing for his fellow performers backstage at a little nomadic coffee stand fondly named Circus Coffee. As touring waned, photography and ultimately content creation (with a social media slant) was the next logical progression and has resulted in working on a vast variety of exciting projects. Now, Nathan is excited to bring this eclectic mix of skill sets and experiences to World Coffee Events and its future coffee adventures.
Event Services Coordinator
James Draper was born in Hull, England. He holds an MSc in International Marine Environmental Consultancy and a BSc in Marine and Freshwater Biology. His first touch with coffee began in Paris, France, but it really took hold when he moved to Melbourne, Australia. He soon became Cafe Manager in Melbourne and has been obsessed with coffee ever since. He was involved in a local start up coffee roastery and cafe in Newcastle, England, for 3 years and has recently moved to London. James enjoys travelling, eating, reading, science and nature.
International Re:co Symposium Director
Shelby’s relationship with the specialty coffee industry spans nearly two decades, always in the event planning capacity. She has enjoyed working on or at nearly every SCAA Event since 1994. Prior to joining World Coffee Events, Shelby was the Events Manager for a high tech firm in the manufacturing industry. As Event Manager for World Coffee Events, she looks forward to working with a stellar team of coffee professionals to grow its reputation as THE resource for global coffee events.
Shelby lives in Camarillo, California with her two amazing kids and weekends will find her on a hike, at a soccer game or relaxing in salt cave. Most importantly, Shelby believes that attitude is everything – it’s pretty hard to ruffle her feathers.
National Bodies Manager
Roukiat Delrue has a degree in international business and a longstanding history in the coffee industry, with over ten years of experience. She is originally from Belgium, and currently resides in Guatemala. She is a certified Q Grader and Q Instructor, as well as R Grader and R Instructor. She is a WCE Certified Judge and Head Judge, and has been on staff and a regular consultant for the Coffee Quality Institute. Among her other consulting jobs in the coffee industry, Roukiat also serves as the WCE National Bodies Manager. She is WCE’s liaison to our diverse and growing community of national bodies spanning over 70 countries!
Marketing & Communications
Marketing & Communication Manager