World Coffee Events Announces Official Sponsors for 2012-2014 Competitions

MILAN, ITALY (October 25, 2011) – Once every 3 years, leading commercial coffee equipment suppliers vie for the prestigious opportunity to have products featured as the official tools used by competitors of World Coffee Events’ competitions, including the World Barista Championship. All candidates considered for equipment sponsorship must meet exacting technical standards set and tested by the organization, but only one supplier from each category may prevail as the official sponsor.

Official sponsors for the 2012 – 2014 competition season are:

World Barista Championship:

• Espresso Machine: Aurelia II T3 by NuovaSimonelli

• Espresso Grinder: K30 Vario & K30 Twin by Mahlkoenig

• Cleaning Products: Cafiza® Espresso Powder and Puro® Espresso Powder by Urnex Brands Inc.

• Water Filtration: Claris and MRS 600 HE II by Pentair/Everpure

World Brewers Cup:

• Coffee Grinder: Uber Grinder by Marco Beverage Systems

• Cleaning Products: Cafiza® Espresso Powder and Puro® Espresso Powder by Urnex Brands Inc.

World Coffee in Good Spirits:

• Espresso Machine: DC PRO by Dalla Corte S.r.L.

• Espresso Grinder: K30 Vario & K30 Twin by Mahlkoenig

• Cleaning Products: Cafiza® Espresso Powder and Puro® Espresso Powder by Urnex Brands Inc.

Ibrik/Cezve:

• Cleaning Products: Cafiza® Espresso Powder and Puro® Espresso Powder by Urnex Inc.

World Latte Art Championship:

• Espresso Machine: DC PRO by Dalla Corte S.r.L.

• Espresso Grinder: K30 Vario & K30 Twin by Mahlkoenig

• Cleaning Products: Cafiza® Espresso Powder and Puro® Espresso Powder by Urnex Brands Inc.

“Each of these companies shares a strong commitment to advance specialty coffee by creating outstanding products,” said Cindy Ludviksen, World Coffee Events Managing Director, speaking from the Host 2011 exposition in Milan. “We are honored to work together with them for these next 3 years to pursue our common goal of promoting coffee excellence worldwide.” The 2012 World Barista Championship, World Brewers Cup, World Cup Tasters Championship and Ibrik/Cezve competitions will take place at the Speciality Coffee Association of Europe’s World of Coffee Event in Austria, Vienna, from June 12‐15, 2012.

For more information, visit the World Coffee Events website at http://www.worldcoffeeevents.org.

About World Coffee Events: The World Coffee Events’ mission is to develop events that engage the specialty coffee community and promote coffee excellence. Founded in 2011 by joint cooperation of the Speciality Coffee Associations of Europe and America, World Coffee Events is the premier producer of events for the coffee community and licenses national championships in more than 60 countries involving thousands of participants worldwide.

For more information, visit our website at http://www.worldcoffeeevents.org.

For more information about the sponsors and their products, please visit: NuovaSimonelli: www.nuovasimonelli.com, Mahlkoenig: www.mahlkoenig.de, Dalla Corte: www.dallacorte.com, Urnex/Puro: www.urnex.com, Everpure/Pentair: www.everpure.com, Marco Beverage Systems Ltd.: www.marco.ie

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For a PDF copy of the press announcement, click here.