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Ric Rhinehart is the Executive Director of the Specialty Coffee Association of America.
Mr. Rhinehart has over twenty years of experience in the coffee industry, and has designed, developed, and produced a wide range of coffee and tea products. He has considerable experience in developing manufacturing and packaging capabilities, and has traveled extensively as a green coffee buyer. He is co-author of Tea Basics a primer on premium tea, published by John Wiley & Sons in the fall of 1998. Mr. Rhinehart is a frequent presenter and panelist on industry issues and trends at trade shows and symposiums. He has served as a Director and as 2nd Vice President for the Specialty Coffee Association of America, and has chaired the Training Committee and the Technical Standards Committee. He was a founding member of the American Premium Tea Institute, where he served on the Board of Directors and as President.
He and his wife, Wendy Rasmussen, live in Garden Grove, California with their four children.